Reality Check On Social Media Marketing From Dan Kennedy ...: Remember, this is in the restaurant b... http://t.co/65DrXsA3 #socialmedia SocialMediaHS · Less than 30 seconds ago · Reply · Retweet In response I have pulled my negative blog post about crystal heels. I look forward to seeing how they market in the future. #seo cstechjoel · Less than 30 seconds ago · Reply · Retweet #SEO Video:When will Rich Snippets become widely available? http://t.co/CiTkl84D #google #seo #mattcutts webseoanalytics · Less than 60 seconds ago · Reply · Retweet “@MacTrast: Analyst: iPhone 5 to launch this June at WWDC http://t.co/1Jwe7kcZ” can't wait #SocialMedia onespec · Less than 60 seconds ago · Reply · Retweet #Marketing Carpocolypse at the Super Bowl -- Ford Cries Fowl on Chevy http://t.co/qmJvzZuI #SocialMedia TwitCapture · Less than 60 seconds ago · Reply · Retweet New game for social media in Olympics - London Free Press http://t.co/T9jCW0uh #SocialMedia IonDigital · 1 minute ago · Reply · Retweet @webcitygirls You might like my #socialmedia attempt at #sb46 ads -humour for #handhygiene bit.ly/cXQHmj #BrandBowl #SuperBowl (RT too!) JATetro · 1 minute ago · Reply · Retweet I received a response from Evelyn, owner of crystal heels. She has graciously assured me the spam will stop. #seo cstechjoel · 1 minute ago · Reply · Retweet What Andre Agassi Can Teach You About Increasing Your Conversion Rate on #Facebook http://t.co/jnLTTGaG #SMM #SocialMedia jeffbullas · 1 minute ago · Reply · Retweet Your first step in blowing twitter up with feedback loops. http://t.co/QpfEZaou #seo #smo chrisslatton · 1 minute ago · Reply · Retweet RT @whatsnextdc: What I learned at this #socialmedia conference http://t.co/PD6ey2Xw #whatsnextdc #smchat #blogchat clickwisdom · 2 minutes ago · Reply · Retweet Check out this website I found at live.twingly.com via http://twitter.com/TangoBusiness @TangoBusiness

Obtain Business Success Through Social Media Marketing: A How To Guide

10.06.2011 · Posted in Business

Social media marketing is a relatively new marketing strategy which involves increased social interaction online and it has accumulated substantial popularity over the last couple of years. There are lots of different sorts of social sites however all of these have in common that their users can get involved on the site by sharing comments, putting up their own personal content or making friends on-line. Social Media Marketing will allow you to accomplish your business goals whether these are looking for marketing, sales, pr, customer service or any mixture of goals.

Make use of an assortment of Social Media Marketing Tools

There are many types of social media and within this there are also several websites. Registering for as many of these as you can then using them properly is a good technique to boost your web traffic. A few of these social networking and also social media websites which allow you to connect with other people on the internet include Twitter, LinkedIn, Facebook, Flickr along with YouTube . Each one of these websites allow you to either create contacts through the website or else add content of your own to the web site. Use as many of these websites as you can and link them together and encourage your visitors to use them too; automate the process and use other tools to help you become more effective at social media marketing. Measure results: look at your inputs and correlate them with the outputs. In other words, see if what you’re doing is working, and identify which things generate the biggest buzz.

Link Your Social Media Accounts

A great way to lessen the length of time you need to spend on each social media website is to link them together. For example, many social networks allow you to integrate with Twitter so that when you update your Twitter status it is also shown on your social network accounts and vice versa.

Encourage the use of Social Media

Put up share buttons on your website pages that allow visitors to quickly and easily bookmark your pages on their social bookmarking accounts. Connect your website to Facebook and Twitter so that people can share links from your website on their Facebook or Twitter accounts, update their statuses through your website, etc.

Create incentives for people to join your social media network: make them feel like they’re a part of something exclusive. Stand out. The average Facebook user is connected to 80 fan pages, and Facebook has over 30 billion pieces of new content posted each month. You’re competing for attention, how are you going to get it?

Be Consistent

Many have failed in social media because they did not adhere to the consistency rule. Update consistently and produce new content on a timetable. People return once they know they could be missing anything.

Luckily for us some aspects of social media marketing, including updating your Twitter status, can be automated so that you set it up once and can then forget about it (at least for a while). Make use of this, notably if you are short of time, since it will lower the amount of time you need to allot to social media marketing.

Take care of your reputation

 

Do you know what’s being said about your items on the social web? If you do, do you like it? Being unable to answer on social media websites translates directly into a competitive disadvantage. These days, who can afford that? Make sure that your audience know that you’re there with them.

The author loves using Social Media Marketing Services from the SEO company KPI, whose services will help you build a down-to-earth, real-world programme that takes full advantage of the Social Web.

Obtain Business Success Through Social Media Marketing: A How To Guide

 

Tags: Social Media, social media marketing

 

There's definitely been a lot of interest around integrating Posterous and Google Buzz. Right now, they don't have an API that would allow us to make Google Buzz a fully-featured autopost site, but here's a simple way to get posts from your RSS feed into Google Buzz today.

Step 1: Add a link to your Google Profile inside your Posterous bio

To let Google know that your Posterous is associated with your Google profile, just cut / paste the following link into your bio on Posterous, replacing "YOURPROFILE" with your actual profile address, then save it:

view plaincopy to clipboardprint?

1. "http://www.google.com/profiles/YOURPROFILE" rel="me">My Google Profile   

My Google Profile

Click to view large

Download full size (25 KB)

Step 2: Add a link to your public Google profile page

Visit your Google Profile, then add a link to your Posterous page. Make sure that the page is designated as a profile page:

Click to view large

Download full size (40 KB)

Step 3 (optional):  Force Google to recrawl your webpage

Use the Social Graph API tool to force Google to recrawl your page. This step is optional; if you choose not to do this, you'll have to wait until Google re-crawls your site.

Click to view large

Download full size (46 KB)

Step 4: Add Posterous into Google Buzz

After this, your Posterous site will be available to as a "Connected Site" on Google Buzz:

Click to view large

Download full size (19 KB)

Click to view large

Download full size (36 KB)

284mentions Retweet

Top 10 Google Settings You Should Know About

As the outcry over Google Buzz's privacy has shown us, it's smart to explore settings in Gmail, along with other places you're sharing data with the search giant. Let's take a look at 10 privacy, convenience, and annoyance fixers you should know.

10. Turn off auto-displayed pictures from Gmail contacts

By default, Gmail hides images embedded into emails from chain letters and unknown sources—and that's a smart move, given spammers' tracking tactics and malware tendencies. But it still shows images from contacts you've previously sent mail to, which can be a pain if you've got relatives who just love hi-larious forwards. Head to your Settings page, and look for the "external content" setting, which you can switch off to always ask you to confirm showing images in any email. If you've got just a handful of offenders, open up one of the egregious emails, hit the "Show details" link near the bottom of the to/from/subject details, and click the "don't display from now on" link. (Original post)

9. Fine-tune Google Apps for your domain

Google Apps, formerly know as Apps for Your Domain, has a lot of goodies tucked inside it for anyone who owns their own site, runs a family name domain, or operates a small business. Unlike Gmail, however, the new features and disabled offerings aren't as apparent (or blogged about). Gina gave us a great tour of Google Apps, showing how you can control privacy and access, choose which Labs features make it into your domain's email, and otherwise set up your site to your liking.

8. Prevent Android from automatically signing into Gchat

Simple and easy, but also easy to miss: If you've got an Android phone and have launched Google Talk from it just once, you might notice that you seem to catch any and all chats throughout the day. That's because Talk can sit in the background upon launching, ready to pick up messages. That's fine if that's what you want, but if you want a choice in the matter, head to the Google Talk app, hit your Menu key, and choose Settings. Un-check the "Automatically sign in" option, hit your back button, and then hit Menu and sign out of Google Talk. You'll need to sign back in if you're downloading apps from the Market (odd pairing, indeed), but you're otherwise free to chat when you want to. (Original post)

7. Turn off Buzz, Chat, and Labs in Gmail

Not big on Buzz? Chat more distracting than useful? Gmail Labs making your inbox feel lag-ish? You can kill all of them, if you'd like, and get back just a plain vanilla inbox. Scroll all the way to the bottom of any page inside Gmail, and at the bottom, you'll see two links to turn Gmail's chat sidebar and Buzz inbox on or off. Actually, you don't really "turn off Buzz" so much as remove it from your inbox, so be sure and check your Buzz settings at your Google Profile, if you have a Google Profile. If Labs features seem to be slowing down, or even breaking, your Gmail experience, you can turn them off entirely by loading Gmail from this URL: https://mail.google.com/mail/?labs=0#. Bookmark it as your main Gmail link, or title it "Gmail (Safe Mode)" if you'd like to still venture into all the goodies on occasion.

6. Disable SafeSearch (or lock it in semi-permanently)

Google's SafeSearch isn't an entirely comprehensive solution to preventing impressionable eyes from the worst realms of the internet. It is, however, a good stopgap until they learn to grow up and install other browsers, wipe out cookies, and customize user scripts. Whether you don't have any young ones in the house and want to turn SafeSearch off altogether or you want a complete SafeSearch lockdown on your computer, head to your search preferences, scroll down to the SafeSearch section, and find the setting that fits you. (In Google Image Search, they've helpfully placed the control right under the search box on your first result.) If you want to permanently enable SafeSearch, click the "Lock SafeSearch" link—and repeat for any browsers the little ones use. Now when they're performing a Google search, you should see some giant Google-colored balls in the upper-right corner—or else they've gotten too smart.

5. Set your default SMS location

For those without web-connected smartphones, or at least a decent data connection, Google's SMS service is seriously helpful—it's how I (used to) get by with just an iPod touch and a standard phone. To make it even more helful, text set location, followed by the city and state or ZIP code where you spend the most time. Now you can just text "weather" or "pet store" to get the skinny on what's happening. (Original post)

4. Link and integrate your apps

Taking off the privacy and preference hat for a moment, Google's apps have a lot of neat settings just beneath their surface that make using them all together a tight experience. You can turn emails into tasks, and then map those tasks on your calendar. You can send voice messages and SMS from Google Voice to Gmail, and mark them as read when you open them there. Gina previously ran down seven easy ways to integrate your Google apps, and even more seem to come along every week.

3. Turn off Search History, logged in or not

If you're logged into Google for Gmail or any other service, there's a good chance Google's keeping tabs on all your searches, months after you made them. If you aren't logged in, Google's probably still tracking and personalizing your searches based on what you previously typed in. This one-stop solution that should work for most users, but if it doesn't, log into Google and head to google.com/history. A notice at the top will tell you if you've "paused" or otherwise stopped your search history, or else you'll see your recent searches listed with dates and times. You can clear out this history by hitting the "Remove items" link on the left. If you aren't logged in, look for the "Web History" link in the upper-right corner. From there, you can choose whether Google tracks your searches via cookie and IP address and customizes your results.

2. Back up Google apps' data

For all you've heard about Buzz, privacy, and Google this week, you still can't fault them too much for their efforts to let you take your data with you if you decide to leave their app ecosystem. The Data Liberation Front site, a pet project from Google's engineers, explains how you can pull your information, documents, and other data out of nearly any Google product. Gina's also covered some of Google's apps in a cloud backup feature, and Adam tackled the best-at-that-time tools for Google backups in 2007. (Original Data Liberation Front post)

1. Control what Buzz says about you on the web

Google's new social service Buzz showed up suddenly in everyone's Gmail accounts this week, and right away it wanted to get you connected with the people you contact over email and chat the most. Before you let it turn you loose, though, consider whether you want the world to see exactly who you "follow." Google has since improved the on/off visibility, but if you want to make sure you're not broadcasting your inbox to the web at large, we suggest visiting your profile and checking your follower counts. If you don't see a profile at all, or don't see the followed/following numbers, you're likely in the clear, but as with many aspects of Buzz in this early stage, you can't be too careful. And when you actually start using the thing, be careful not to broadcast private email addresses yourself. (Original posts: Buzz update, private emails).

Bonus item: Open search results in new tabs

Lifehacker copy consigliere Dustin Luck mentions yet another reason to hit up your search preferences from time to time. With a single click, you can choose to open the results you click on in new windows. If you've set up your browser the right way, those new windows become new tabs, and little research projects on Google just became far more convenient.

What settings do you always make sure are set in your own personal Google universe? What settings do you wish existed for better control and privacy? Tell us about them both in the comments.

Send an email to Kevin Purdy, the author of this post, at kevin@lifehacker.com.

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10 Votar

Lunes, 11 de Enero de 2010 | 8:34 pm
Camila Mendez Burgos, Periodista Digital / Blogger
( 3 ) commentarios

Las redes sociales se han convertido en una herramienta fundamental para hacer publicidad. Cada vez son más las empresas que intentan incursionar en esta nueva forma de hacer marketing. Desde compañías reconocidas como Pepsi (que hace poco anunció que no participaría en el Super Bowl para invertir en las redes sociales) hasta otras más pequeñas, quieren aprovechar este espacio para ampliar sus mercados.

Y es que las redes sociales no solo le dan a las empresas la posibilidad de destacarse, sino que también son un medio para conocer a fondo al público objetivo y valerse de esto para mejorar, implementar nuevas estrategias o simplemente dar al consumidor lo que está buscando.

A continuación comparto casos de éxito que algunas compañías han tenido en la red social Facebook, a través de la utilización de recursos básicos como la creación de páginas de fans o de otros más llamativos como las aplicaciones.

Kraft

Esta compañía aprovechó la red social Facebook para crear una aplicación con fines altruistas. Por cada usuario que se registre, Kraft dará seis comidas a familias de escasos recursos. Esta campaña llamada Kraft Supports Feeding America ya ha conseguido alrededor de 25.000 seguidores en menos de dos semanas, cifra que se espera vaya en aumento durante el mes de enero.

Ferrero Rocher

La reconocida empresa de bombones, aprovechó su famosa marca para crear un grupo en Facebook en el que promocionan sus productos. El grupo, creado desde el 12 de diciembre de 2008 ha tenido un gran éxito y sus miembros pueden ver fotos o compartir comentarios sobre la marca. En la actualidad Ferrero cuenta con 2.426.762 fans de todas las edades y nacionalidades, una cifra que demuestra el reconocimiento de esta compañía a nivel mundial.

Ausonia – Asociación Española Contra el Cáncer (AECC)

Ambas entidades se unieron para crear una aplicación en Facebook a través de la cual los usuarios invitan a sus contactos a unirse a una campaña para prevenir el cáncer de mama, aceptando el uso de un pañuelo rosado. La aplicación ha sido utilizada por alrededor de 291.000 personas.

Renault

La campaña de Renault Scénic, “para todas las familias” creada por la agencia Órbital BBDO se destaca por su aplicación, en la cual, los usuarios de Facebook pueden interactuar eligiendo roles y creando su propia familia, con mascotas incluidas. La idea es que los usuarios que reúnan más familia reciban un premio de 300 euros.

Obra Social Caja Madrid:

Esta entidad que apoya proyectos sociales, culturales, educativos y medioambientales. Creó un grupo en Facebook en el mes de octubre de jóvenes artistas. Su popularidad ha sido tanta que en pocos meses ya cuenta con un número de seguidores que supera los 5.100. El grupo se ha convertido en un espacio para divulgar información relacionada como becas, convocatorias, fotos, videos y eventos. De igual forma Obra Social Caja Madrid, tiene su propio grupo que se mantiene actualizado, lo que permite que los miembros se interesen en participar y a su vez inviten a sus contactos a que formen parte.

 

• Compartir

Artículos relacionados:

• Uso de las Redes Sociales en España (Parte II)
• El éxito en las redes sociales (parte II)
• Más opciones para asegurar su información en Facebook
• ¿Ya revisó las nuevas opciones de privacidad en Facebook?

3 Comentarios para “El éxito en las redes sociales (Parte I)”

1. 0   0  

   Bitacoras.com Lunes, 11 de Enero de 2010 Responder

   Información Bitacoras.com…

   Valora en Bitacoras.com: Las redes sociales se han convertido en una herramienta fundamental para hacer publicidad. Cada vez son más las empresas que intentan incursionar en esta nueva forma de hacer marketing. Desde compañías reconocidas como Pepsi…

2. 0   0  

   El éxito en las redes sociales Lunes, 11 de Enero de 2010 Responder

   [...] El éxito en las redes sociales¿Cree que alguna empresa ha tenido éxito haciendo publicidad en las redes sociales? a continuación algunos interesantes casos de reconocidas compañías que han decidido invertir en esta nueva forma de hacer publicidad. Ver más… www.serviweb.es/blog/el-exito-en-las-redes-sociales.php por Razul hace pocos segundos  sin comentarios en: tecnología, internet karma de la noticia: 12 etiquetas: redes sociales, marketing online, diseño web, facebook votos negativos: 0  usuarios: 1  anónimos: 0   [...]

3. 0   0  

   Tweets that mention El éxito en las redes sociales (Parte I) | Blog de Serviweb.es -- Topsy.com Miércoles, 13 de Enero de 2010 Responder

   [...] This post was mentioned on Twitter by LECOATÍ, Manuel MaestreMoreno. Manuel MaestreMoreno said: El éxito en las redes sociales (Parte I) | Blog de Serviweb.es http://bit.ly/6lwnhw [...]

El SEO es ya un tema complicado para hablar, parece porque esta todo dicho.

La búsqueda de enlaces es cada vez más complicada, conseguirlos gracias a ese agujero negro que es Twitter (o Facebook). Creo que cada vez la gente enlaza menos. Sí también soy consciente de que pueden generar tráfico el 10% de los usuarios del New York Times provienen de Google .

He leído en Techcrunch que el 44% los usuarios de Google News solo lee los titulares, por lo que si extrapolamos los datos a Twitter, muchos usuarios solo van a leer el titular, y se puede perder tráfico.

Dicho esto y que opino que los factores propios del sitio, no son lo esencial, sobre todo ahora que muchos sitios web ya los utilizan a la hora del desarrollo hace que la búsqueda de enlaces sea una tarea complicada y que prácticamente sólo se va a poder hacer a golpe de tarjeta de crédito.

Sí lo sé Google está en contra, pero si creamos contenido de calidad y solo nos enlazan desde Twitter, salvo que Google empiece a valorar dichos enlaces como los enlaces desde una web y esto tendría serios problemas con el spam.

También Google podría comprar Twitter, para poder trastearlo a su gusto (algo he leído por ahí), y algorítmicamente empezar a asociar perfiles a credibilidad o todos tenemos un problema:

1. Google porque solo mostrará resultados antiguos y no sabrá valorar los nuevos
2. Los usuarios porque siempre veremos las mismas páginas, cosa que puede verse perpetuada con las búsquedas personalizadas, la gente los visita porque piensan que son lo mejor al estar en Google y Google le sigue mostrando esos resultados porque el usuario entra.

No he hecho ningún estudio, pero veo que cada vez se escribe mucho menos en blogs, salvo cuando se acerca el EBE en Sevilla, que "casualmente" algunos blogs se actualizan, porque eso sí, los blogs son lo más, pero yo solo escribo en ellos 3 veces al año, ya se sabe lo bueno en dosis pequeñas que mucho placer nos envía al infierno...

Los blogs eran la forma en la que el contenido de calidad era recompensando, mediante enlaces y referencias, tras esta caída, creo que ni el contenido tiene el mismo valor que antes tenía, pasando a esa "maravillosa" palabra lo Social.

Una vez que entramos en lo "social", pondré una frase que me envío el señor muñoz, que representa muy bien mi postura :

Un gurú es alguien que dice lo mismo q tú, pero le retuitean (by @edcook)

Que para mi a parte de lo obvio, dice algo más importante, el mensaje pasa a ser el mensajero, porque he visto hacer RT a mensajes de un demagógico y populismo barato que echan para atrás, pero como lo dice alguien importante, que ancha es Castilla y que razón tiene.

Si a eso le unimos que Twitter es tan temporal que hoy digo una cosa el mes que viene digo la contraria nadie se va a dar cuenta...

El follón esta asegurado, no sé donde va a parar esto, si fuera gurú lo sabría, pero lo diría en Twitter por supuesto y que conste que estoy a favor de las redes sociales, sólo digo que el SEO cada vez será mucho más complicado y la búsqueda de enlaces más cara.